Wednesday, 31 August 2011

Transfer Deadline Day

When did Transfer Deadline Day become a day in it's own right? With capital letters! Full programmes dedicated to this new phenomenon. Rumours abound of players being spotted at different clubs and entire fictions are built around these phony sightings.
Tweets pour in relentlessly from people who "work just across from the club and have just seen suchabody go in". Whooh! This drivel ends up on national radio with everybody wittering on about it as if it actually matters.
Sky has a lot to answer for: turning every small detail into world shattering news. Their dedicated programme to Transfer Deadline Day consists, generally, of 10 hours of will he, won't he? maybe, maybe not. Looks likely, looks unlikely. Etc. Then during the last hour, the anti-climax, where it becomes apparent that you've just been conned into spending a full day finding out that Wolves have a new midfielder whom you have barely heard of.
When did football become this self-obsessed? Do yourself a favour, get yourself a life.

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